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Independent, global distribution company

Founded in 2004, SASAtrend provides distribution services, in the European and North American markets, for over 15 international brands encompassing fashion, accessories and flagship online stores.

About us


As a distributor, we are uniquely positioned as our diverse portfolio of brands covers many different retail categories: fashion, home, gift, beauty, concept, etc. working with small to large and offline to online stores. This allows us to cover the entire spectrum of the retail market and maximize the potential of sales for our brands.

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Founded in 2004 by the Safay brothers


Three main divions: fashion, lifestyle & co-branding


Exclusively distributing 15 international brands


Over four thousand accounts globally

global, professional, reliable

Globally we are at home

We take a multi-pronged approach to the launch and distribution of international brands in the European and North American markets through multiple channels major retailers, department stores, independent boutiques, concept stores, online shops and key buyers.

Our operations including purchasing, logistics, distribution and sales, are handled and managed from fully computerized distribution centers in Germany and the United States. 

In addition to our offices and distribution centers in Aachen, Germany and New York, USA, we have a fleet of showrooms and sales offices throughout major cities worldwide including Berlin, Hamburg, Düsseldorf, Munich, Zurich, Amsterdam, Antwerp, Paris, London, Athens, Milan, Barcelona, Salzburg, Tokyo, Sydney, New York and Los Angeles.


This strong foundation, along with our inside sales team and uniquely qualified brand managers, allows us to engineer the sales and marketing activities of the group.


in professional distribution we trust

our brands

Globally we are at home







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